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If you are not totally satisfied, please return them with the panel showing the "Best Before" date to the address detailed. It was overtaken by Special K in 2007 for the first time in seven years, but regained a narrow lead in 2008, which it has managed to keep ever since, and indeed strengthen, especially in the face of declining overall sales in the UK cereal sector. View interactive Google map The company also markets Alpen and Grainfield's natural cereals in the US and Canada. Otherwise, continue or close this message to allow all cookies. Britain’s favourite breakfast* Weetabix is a nutritionally packed**, tasty breakfast made with 100% wholegrain and fortified with vitamins to help set you up to take on the day! Banana Weetabix blueberry muffins. We place cookies on your device for the reasons shown in our cookies policy. In 1997, it introduced Fruitibix, and various spin-off brands, followed in 2000 by Nature's Own, a range of organic cereals. Weetabix gives you nutrients your incredible body needs…what incredible things you then do are up to you. The company was also extremely secretive, giving very little away about its business. The Promotion is open to Participants of the United Kingdom who are aged 18 or over on the date of entry, excluding employees of Weetabix Limited, its agents and anyone else professionally … The George family finally agreed to sell out to Hicks Muse Tate & Furst in late 2003. It remains to be seen how long that advantage can be maintained in the face of continuing competition. Weetos chocolate cereal is targeted specifically at the children's market, and had sales of £14m. In 2012, Lion agreed to sell a 60% stake in the business to Chinese group Bright Food. 4.4 out of 5 stars 4. What's going on at Weetabix? George himself made it a point of honour never to speak to the press on any subject. In 1995, the company marketed seven main brands; 12 years later there were only four, after standalone brands were absorbed into the Weetabix and Alpen portfolios. The company also owns cereal bar company Barbara's Bakery. In 2017, Bright Food and Baring agreed to sell on their shares in Weetabix to US food company Post Holdings for £1.4bn (including debt), not much more than they originally paid for the business. So, start with great ingredients and make something amazing. Only 17 left in stock - order soon. FREE Shipping on your first order shipped by Amazon. Which of your products are suitable for vegetarians? Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Figures are not available for the company's private label business. That product is now available in a number of different breakfast cereal forms, including Alpen Crunchy Bran (previously another separate brand, Advantage), Alpen Crunch and flavoured variants, as well as in cereal bars. Weetabix Reception: 01536 722181Weetabix Consumer Services: 0800 212457, FREEPOST RTJX-CZGH-ZLYK                                 Weetabix Consumer Services (W)                          PO Box 5                                                             Burton Latimer                                                     KETTERING                                                          NN15 5JR, Weetabix Consumer ServicesStation RoadBurton LatimerKETTERINGNN15 5JREngland, I’d like to request sponsorship or donation from Weetabix. Almost ten years later they agreed to sell the business to China's state-owned Bright Food. Click on a country flag to enter your country’s website or select from the drop down: Despite fierce competition in the UK breakfast market, revenues had grown to £383m by 2003. Turnover for 2014 slipped 4% to £352m, while net profit fell 3% to £99m. The secret of the company's success has long been its emphasis on healthy eating, and its perennial popularity among families. Weetabix Limited, PO Box 5, Burton Latimer, Kettering, NN15 5JR, UK. This iconic brand has been appearing on British breakfast tables since 1932. Although slightly less secretive since it was acquired by what is now Lion Capital, its private status allowed it still to hide more sensitive trading information from the eyes of rivals. For 10 years, Kellogg's had argued that the brand was too similar to its own Fruit Loops product. We'd love to hear what you think of Oatibix. We've been an icon of British breakfast tables since 1932. Email: consumerservice@weetabix.co.uk. Weetabix remains the UK's best-selling breakfast cereal brand and the #2 overall in that sector behind Kellogg's. See also Food Sector index for other competitive companies. Weetabix cereal biscuits were actually developed in Australia at the very beginning of the 20th century, where they were known as Weet-bix. We always love to hear your feedback. Until comparatively recently Weetabix was also one of Britain's largest family-owned companies, guarding its privacy with great care as a defence against the fierce competition which has raged in the cereal market since the late 1980s. The company's other brands include Alpen muesli and Weetos. Weetabix for Canada and the United States is manufactured in Cobourg, Ontario According to figures from Nielsen (in The Grocer), it was still the top-selling cold breakfast cereal brand in the year ending October 2016, and the only Top Ten cold cereal product not to suffer a decline in sales. IRI estimated a 1% increase to £139m. When Richard George became chairman in 1982, sales were £55m a year, with profits of just over £1m.

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