bleacher report house of highlights

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Raja will serve as the main voice of ESPN’s “SportsCenter” Instagram account, which has 17.2 million followers, and will play a role in devising content for ESPN’s mobile app. Taco Bell is signing on as a sponsor of Bleacher Report’s House of Highlights, an NBA-focused Instagram account with 12.6 million followers.

Turner committed another $100 million in 2016 to help it grow. VP of Social Bleacher Report.
Bleacher Report has a well-known young audience, and House of Highlights, which it bought in 2015, skews even younger.

Bleacher Report acquired House of Highlights 18 months ago, but Raja still runs the account. Feb 2018 – Present 2 years 6 months. A week after the Cleveland Cavaliers traded Kyrie Irving to the Boston Celtics, the popular Instagram sports account Those big-name followers, along with the views and engagement House of Highlights gets, are exciting, said Doug Bernstein, vp of social for Bleacher Report. He gets as many as 400 submissions daily from …

With this, House of Highlights was able to utilize Bleacher Report‘s—and by extension Turner’s—content partnerships that would allow Raja to post clips from even more leagues.

In the past 12 months, House of Highlights has accrued 3.5 billion views, surpassing competitors such as the individual accounts for ESPN, Fox Sports and Bleacher Report.The account got 500 million interactions in the past 12 months and gets an average of 225,000 engagements per post today, making it one of the top 40 most-engaged accounts on Instagram, according to CrowdTangle.Bleacher Report acquired House of Highlights 18 months ago, but Raja still runs the account. Raja was born to Hayder and Ismat Raja, who emigrated from In July 2014, when Raja was a 20-year-old college sophomore, when NBA star In July 2015, Doug Bernstein, then the vice-president of social media at Under Bleacher Report, House of Highlights has gathered sponsors and expanded its content.

“Russell Westbrook could have a normal dunk, but the videos perform well because they’re active on Instagram.”In the past 12 months, Bleacher Report has also started to make money off House of Highlights, distributing sponsored videos by brands such as Netflix (for its football documentary “Last Chance U”) and Jordan Brand. Raja also hosts a weekly studio show called “Hoop Streams” that has included guests such as Pau Gasol, Jaylen Brown, Ray Allen, and many more NBA athletes. “It’s curated cool, a place where you can collect interesting and cool sports videos and put them in one spot. Bernstein said more than half of its audience is under 24 years old. Fifty-two percent of House of Highlights’ followers are 24 and under, compared to 43 percent for Bleacher Report’s main Instagram account, according to Bleacher Report.“At Bleacher Report, we always want to be the upstart to ESPN, and I’ve always worried about who the upstart to Bleacher Report would be, and to me, that was House of Highlights,” Bernstein said. Here, Raja decides which footage makes the most sense for the account.Editorially, House of Highlights remains distinct from the Bleacher Report brand and tends to reflect Raja’s own perspective and can be less polished, owing to its user-submitted content.The accounts do share content, though.
Jun 2015 – Feb 2018 2 years 9 months.

Raja also has access to NBA, MLB, college basketball and college football clips that Bleacher Report — through Turner — has digital rights to.“Bleacher Report has a highlights team that’s ready to cut clips whenever we see them during the games,” Raja said. New York. Omar Raja (born 16 April 1994) is a TV, digital, and social content commentator for ESPN and is the founder of the House of Highlights Instagram account which focuses on the publication of viral video clips of professional sports and user-generated content. “That was the main impetus in acquiring the account.”For millions working remotely, figuring out boundaries, juggling daycare and using digital tools like Slack to show they’re present has become a relatable story.As restrictions on Apple’s mobile ad tracker loom, advertisers and their partners are grappling with how personalized experiences can still be created in apps without compromising privacy. Brief: Taco Bell is sponsoring Bleacher Report's House of Highlights, an Instagram account that focuses on professional basketball, Ad Age reported.The fast-food chain's branded posts will appear on Thursday nights on the account's Stories, the Instagram feature that strings together photos and videos in a single disappearing post. Bernstein estimated that 25 percent of House of Highlights clips make their way to the main Bleacher Report Instagram account, and House of Highlights shares roughly 5 to 10 percent of Bleacher Report posts.The distinction between the two accounts has helped Bleacher Report reach a younger audience through House of Highlights.

“So if I see something I like, I message the highlight room and ask them to cut a specific clip for me from the game.

General Manager, House of Highlights Bleacher Report.

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